the VILLAIN:
A personal project with the following objective: "Create a landing page, using a fixed wireframe, previously made by the User Experience team".

how i defeated him:
I started creating some brand guidelines to help me develop the interface and studied the wireframe to understand the needs of the users and the logic of the User Experience team.
I started the layout on Adobe XD and that's the result:
1. Clear difference between main CTA's and secondary ones (yellow filled and white lines);
2. A interesting picture as a background of the video, to attract people to clock to play;
3. Illustrations following the same visual pattern, telling a story with the text;
4. Illustrations pointing to CTA's, with the objective of increase conversion.
I also made a first look of the mobile version.
israel@dhero.cc
+351 938 122 943
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